Located in La Mer, the exclusive waterfront of the latest coastal development along Jumeirah Beach features this new five-star boutique hotel. Our design framed immaculate views of the Arabian Gulf, as well as the symbolic Dubai skyline in a fusion of colours and local details. The Brime & Robbins team developed an iconic lobby, two restaurants, spa, specialised studios for meetings and 150 different rooms and suites, integrating a completely new type of luxury for the creative class.
In our 3D visuals for the hotel, we wanted to reflect this new concept of exclusivity geared towards creatives. The meticulous mix of an infinity of colours and textures fused with premium materials was a constant in the renderings of each space of the hotel. The result delivered some very evocative images. This is certainly one of those hotels that we’d love to stay at once it has been built.