infografías 3d

What is 3D render and what are they used for in architecture

3D render, as we explain in our architecture glossary, are a digital image produced by a computer. They can be represented as an animation or 3D image of a product or a project in a three-dimensional environment.

      1. 3D render in architecture
      2. Types of 3D render
      3. 3D render pricing

It should be noted that 3D render are becoming increasingly better known and demand for this kind of service is on the rise. The increase in demand for 3D render is due to the results it obtains. It helps clients understand the details of the project or product that is being presented.

3D render in architecture

3D render have become an important tool in architecture. This is because render are present in most project development stages.

For example, 3D render can be part of the development of a project from the design phase, where they can be used as a reference by the architect to understand certain elements. They can also be useful to help understand renovation or construction work in the project.

Of course, we must also mention the great utility and support that 3D render can provide when presenting projects to clients. They are a perfect tool for presenting projects because it makes it possible show architectural concepts, interior and exterior design, specific details of the project, etc.

In addition, they capture people’s attention and help users retain more information, as well as aiding faster understanding by combining text and images.

There are different types of 3D render in the field of architecture, according to appearance, perspective, purpose, etc:

-Hyper-realistic 3D render

infografia 3D hiperrealista

Hyper-realistic 3D render, as their name suggests, are render that show the scene in the most realistic way possible.

There is a way of making hyper-realistic 3D render that involves mixing real elements with digital ones, which often “confuses” the viewer to the point of not knowing if it is a real image or a 3D render.

-Conceptual 3D render

infografia 3D conceptual

Conceptual 3D render aim to explain and represent the concept of the project. That is, they show the ideas that help clients understand the project.

-360º 3D render

360º 3D render are photorealistic renders that provide a 360-degree virtual reality perspective. In addition, they can be processed as an image or animation, through which you can go on a virtual tour.

-Exterior 3D render

infografia 3d de exterior

Exterior 3D render usually show the exterior of a home or other project, such as the facade, the garden, or the pool. Many people forget that these types of infographics are also used to show large construction projects. For example, to show the design of an entire business park, an industrial park, a residential area, etc.

-Interior 3D render

infografía 3D de interor

Interior 3D render are usually focused on showing the interior design and dimensions of the specific spaces of the project setting. These 3D infographics are usually full of details.

3D render pricing

The prices of 3D render are not fixed since different factors come into play when pricing a 3D render. For starters, it depends on the kind of project you have in mind and what you want to show about it. In any case, these are some factors that influence the price of a 3D render:

  • The architectural visualisation studio that you choose to make your 3D render will offer you different prices depending on the quality and level of detail that you require in your project. The higher quality and details you need for the 3D render, the more time will have to be spent on the 3D render, which likely increase the price.
  • The requested delivery time is another factor that will inevitably affect the price.
  • Any design changes that you want to make during the image creation process. Normally this is agreed at the beginning, but it may be that the clients request more changes than expected, in which case the architectural visualisation studio will probably have to add charges for those extra changes.

These are some of the basic factors that most studios take into account when pricing a 3D render.

If you are interested, click here to see our 3D render work process.

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