What is photorealism?
Photorealism consists of replicating a photograph as faithfully as possible with images generated, on the whole, by computers. The key point isn’t so much in simulating what the human eye sees but in reproducing how a traditional photo conveys reality (which is exactly what the human eye is accustomed to homing in on). What’s more, we tend to say that photorealism is also genre of art in the field of painting.
Photorealism is currently enjoying more prominence than ever before in the architecture and interior design industries. 3D modelling software allows architectural spaces to be visualised in great detail, with all their elements and the atmospheres they generate.
PHOTOREALISM FOR ARCHITECTURE
Photorealism for architecture (or photorealism for arch viz) mainly depicts architectural projects and their integration and relationship with the surrounding environment. This is a huge advantage as a property marketing tool, as it realistically shows all the details of an unbuilt construction project. It’s also a vital resource in other parts of the industry, such as in bids and tenders, at which time a powerful and realistic image can help the jury instantly understand and assess a project.
PHOTOREALISM IN INTERIOR DESIGN
Decision-making is difficult, especially when decorating a room. The final choice will probably define how the room will look over the coming years, so this type of investment involves a meticulous decision-making process.
Photorealism for interior design makes these decisions easier, allowing clients to visualise the end result before making an investment. In short, it’s a powerful marketing tool for interior designers, even more so when accompanied by a virtual reality walkthrough.
PHOTOREALISM IN ART
Although the previous images were generated by computers, photorealism also has a more ‘traditional‘ side. There are artists specialised in this type of painting, which always starts out from a photograph. The results are impressive and so convincing that this movement is actually considered a variant of hyperrealism.
Swiss-born Franz Gertsch and the Spaniard Juan Francisco Casas are two of the greatest exponents of photorealism in Europe. These are examples of the results they achieved.
Photorealistic image of water, by Franz Gertsch
Image drawn entirely with Bic pens, by Juan Francisco Casas